This is good news for the hotel industry since the American Hotel & Lodging Association (AHLA) said late last week the industry is on the brink of collapse. New data from the Bureau of Labor Statistics (BLS) showed staggering job loss in the hospitality and leisure industry. The younger Gen Z’s and Millennials are the highest spenders when they travel.

So far, the impact of COVID-19 on the travel industry has been nine times worse than September 11. We are urging Congress to do even more to help the hotel industry so that our small business hotel operators can keep the lights on and retain and rehire employees.”. Another important finding: the stereotype of the "backpack and party" college travelers is also changing, with a greater emphasis on educational travel. Millennials (age 24 to 35) are the most likely to choose an all-inclusive vacation where they don’t have to plan anything. Travel + Leisure is a registered trademark of Meredith Corporation Travel + Leisure Group All Rights Reserved, registered in the United States and other countries. Although that conclusion may not seem ground-breaking, the exact information that travel companies derive from this study can determine the type of advertising that you see as you plan travel. Senior tourists make longer trips, preferably in their country of residence and staying at non-rented accommodation. This article looks at the relationship between age and tourism behaviour, focusing on senior citizens.

But that adventurous spirit doesn’t translate to finances: Generation Z is the most likely of any generation to stick to a budget (most likely because they’re younger and have less to spend). Joy Drive-in Concert Oct. 29 at Fair Park, Tyrell Oliver Is Competitive On The Court & In The Classroom, Matt Morris Self Proclaimed ‘Animal Nerd’ Focuses On Balanced Canines. According to, their top travel descriptors are: exploration hungry, price sensitivity, and cultural interest. Lark has been a travel journalist for more than 30 years. “This pent-up demand for leisure travel will spark the initial recovery of the industry.”.

WYSE Travel Confederation's New Horizons benchmark study, which began in 2002, sought to understand the unique travel motivations, activities, booking, and spending habits of young travelers worldwide, as well as the growing requirements of the ever-expanding industry. Knowing your demographic aids in planning your trip offerings, and in marketing. One thing that all generations had in common: They're looking for authentic experiences. By. “The hospitality industry is in a fight for survival,” said Chip Rogers, president, and CEO of AHLA. Offers may be subject to change without notice. “We are grateful to the leadership of both parties during one of the most difficult health and economic challenges we have faced. Your age is likely to determine your travel style, according to new research from Expedia. Some experts estimate it will be at least 2022 before hotels return to their 2019 occupancy and revenue levels. Related: The Single Best Way to Save Money on Airfare. Mila’s Lemonade Stand Is Just The Beginning For Ambitious 7 Year... Dallas Meteorologist Bitten By Rattlesnake In Cedar Hill, Missing Forney Woman And 2 Children Found Deceased, DeSoto Mayor McCowan Makes Stunning Announcement at Council Meeting. Home Travel Travel Trends In The Age Of COVID-19. By Jenny Southan. The travel trends to know in 2020. The average stay of, The ability to book using mobile devices is now the, The city most young travelers wanted to visit was. Travel + Leisure may receive compensation for some links to products and services on this website. The largest generation is now coming of age to become a main focus for many companies, brands and most importantly, YOU. Share via: More; Is There a Pent Up Demand For Travel? Baby Boomers travel mostly to visit friends or family and often have a destination in mind before they even begin planning a trip. Hosted by Kellee Edwards.

Dallas Zoo Lights Returns As Drive-Thru Event, Dallas County Reports 498 New COVID-19 Cases, 2 Deaths, Texas Trust Has History of Supporting Community, Mt. Travel + Leisure is part of the Travel + Leisure Group. Related: 'Vacation Shaming' Is Preventing Millennials From Taking Time Off. Knowing your demographic aids in planning your trip offerings, and in marketing. Caesar's Palace in Las Vegas Photo by Kristin Barclay. The industry has lost 7 million jobs—nearly as many jobs as the next four sectors combined.

So while travel companies will not try to lure Baby Boomers to new destinations with social media, they may try to push an upgrade in accommodation or travel class. AARP reports that Baby Boomers (aged 50+) are active travelers, anticipating four or five trips in the next year. Even as hotels around the country and the world are reporting great losses, a recent survey conducted by consulting firm Oliver Wyman said many travelers are ready to get on the road again. this link is to an external site that may or may not meet accessibility guidelines. TRAVEL TRENDS BY AGE DEMOGRAPHIC: Those travelling over the age of 30 showed the largest increase in numbers from 2007, going up from 10% to 17%. Give it a try, you can unsubscribe anytime. “The desire to travel is strong despite obvious challenges and major changes ahead,” said Jessica Stansbury, a partner with Oliver Wyman. One important message, particularly with younger students: "Many student travelers want travel companies to supply adviser level expertise as part of the purchasing experience, especially since this is likely the first time these students are traveling independently apart from their family. DESOTO – Many travel experts are staying optimistic when it comes to the future of travel. This generation is particularly targeted by companies because they’ve self-reported that they’re the most affected by advertisements. More than half of Baby Boomers report that they plan to travel exclusively in the U.S., and 42% plan on both domestic and international travel. For example, Expedia’s research concluded that Generation Z (in this case, anyone born in 1994 or after) is the most adventurous age group. ... Travel Trends of the Millennial, Communications with Millennials, and lastly Tips and Tricks to Grow Your Business with Millennials. 0. Of the 4,600 travelers they surveyed it said 60 percent of Americans and 56 global travelers plan to travel the same or more once COVID-19 travel restrictions ease. Copyright 2020 Meredith Corporation. The 50 Best Places to Travel in 2020 Whether you're traveling solo or planning a family vacation, here are the 50 best places to visit in 2020. Whether you're traveling solo or planning a family vacation, here are the 50 best places to visit in 2020. The greatest islands, cities, hotels, cruise lines, airports, and more — as voted by you. These are the recent trends associated with Student, Millennial, Generation X, and Baby Boom travelers: Students. We need Congress to continue to prioritize the industries and employees most affected by the crisis, so we can retain and rehire the people who power our industry, our communities and our economy,” concluded Rogers. Time To Cool Off, Epic Waters Reopens May 29, Eight Additional COVID-19 Related Deaths Reported In Dallas County, Road Trip to Lively Beach Resort on Mustang Island, Historic Hotel Paso del Norte, Opens After Multi-Million-Dollar Renovation, Winter Park Is Open For Business Come Winter, Drive and Shine!

Bucket List, summer vacation, and multi-generational trips are their most popular types of international trips, while multi-generational, summer vacations, and weekend getaways were their most popular types of domestic trips. They account for one out of every three leisure travelers and will average between three and four trips this year. These are the recent trends associated with Student, Millennial, Generation X, and Baby Boom travelers: According to a 2014 study published by Skift and StudentUniverse, the student traveler represents fully one-fifth of all international arrivals in the travel industry, commanding a market value of some $320 billion. reports that Gen X travelers, those born between 1965 and 1980, will take the most leisure trips.

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